News18.05.2011 - BYREDO STOCKHOLM
With Vain Glorious, T Magazine’s beauty/style director, Sandra Ballentine, breaks down the latest spas, salons and products for your aesthetic pleasure.
Who: The perfumer Ben Gorham.
What: Byredo Parfums, Gorham’s unisex fragrance line’s first shop. The 500-square-foot space is much like the scents: chic, modern and spare, with gray walls, gray carpet and steel-and-glass cabinetry and cases. “I didn’t want the décor to overwhelm the products,” Gorham explained. “It’s a very Scandinavian sensibility.”
Where: Mastersamuelsgatan 6, Stockholm; 011-46-8-525-026-10. Located on a narrow side street, Byredo is up the block from Louis Vuitton, several doors down from Fifth Avenue Shoe Repair and around the corner from Acne’s flagship shop, which is housed in the building where the 1973 bank heist gave rise to the term “Stockholm Syndrome.”
Why Go: Inspired by childhood and travel memories, Gorham’s fragrances are sexy and clean. The minimalist packaging includes a poetic description of the scent. (My favorite is Blanche, one of his latest releases.)
What to Buy: Along with the entire range of fragrances ($195 each) and candles ($65 each), the store will stock exclusive products, including a trio of fragrances (tentatively titled 1, 2 and 3) that are still in the works. Presently, it is also the only place in the world where you can buy Byredo’s latest scent, Baudelaire, a decadent musk that Gorham describes as the darkest fragrance he’s ever made — the only place, that is, until next week, when it will be available at Barneys. If you buy several candles or fragrances, the store will package them in beautiful white hatboxes.
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